Vik

What Every Industry Needs in Their Marketing Stack (Even If They Call It Something Else)

Tools Change, Needs Don’t This is Part 3 in my Marketing Patterns That Work Everywhere series. In the earlier posts (Part 1 | Part 2), I shared how core marketing principles—like conversion, personalization, and attribution—show up across fintech, edtech, supply chain, manufacturing, and automotive. I know what you really want to know – what …

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What Car Shopping Taught Me About Marketing Funnels

This is Part 2 of my series on universal marketing patterns that work across industries. In Part 1, I shared five core patterns—lead generation, customer journeys, next best action, conversion, and attribution—and why they matter no matter what space you’re in. Lessons Travel Well Some of the best marketing strategies don’t …

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Beyond the Buzzwords: Marketing Patterns That Transcend Industries

Different Industries, Same Problems Every business thinks its challenges are special. And sure, industries can feel different—healthcare isn’t retail, and selling to a college isn’t the same as selling to a homeowner. But at the core, most teams are asking the same big questions: After working across industries, I’ve seen …

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What The Bear Taught Me About Leadership, Teamwork, and Mastery

At first glance, The Bear might seem like just another gritty kitchen drama—but beneath the loudness, noise and stress is one of the best explorations of leadership, teamwork, and the pursuit of excellence I’ve seen on screen. Whether you’re running a fine-dining restaurant or leading a tech team, the same ingredients show …

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Why Structured Data and Data Quality Matter More Than AI Hype

The Temptation of the AI Silver Bullet AI is having its moment. Everywhere you look, companies are rushing to implement large language models (LLMs), AI agents, and other cutting-edge techniques in hopes of solving their data problems. It’s easy to get swept up in the hype—after all, who wouldn’t want …

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Group Decision-Making: The Good, The Bad, and How to Do It Right

Group decision-making is a double-edged sword. When managed well, it leads to better ideas, stronger buy-in, and fewer blind spots. When done poorly, it results in endless debates, analysis paralysis, and wasted time. As more people get involved, decision quality initially improves—until a tipping point where diminishing returns and inefficiencies …

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Why You Shouldn’t Query Raw Data—And When It Makes Sense

I was recently asked why it’s not advisable to query raw data directly. The question caught me off guard at first, but it made me think deeply. Raw data is often viewed as the foundation of analytics, yet querying it without proper processing can lead to inefficiencies, inconsistencies, and potential …

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Evolving Passwords: Transitioning from Bitwarden to Apple Passwords

You can tell 2025 is shaping up to be a year of change for me—first transitioning from Quicken Desktop to Simplifi, and now moving from Bitwarden to Apple Passwords. Our family’s password management journey started over a decade ago. Back then, my wife and I used a password-protected Excel spreadsheet …

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From Quicken Desktop to Simplifi: My Migration Experience

I recently made the leap from Quicken Desktop to Quicken’s Simplifi app. Transitioning from a traditional desktop-based tool to a sleek, web-based app has been a BIG change. While both products are under the Quicken brand, there isn’t a built-in migration path between them. This means starting fresh, which can …

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© 2025 Vikram Chauhan