Finding stories in everyday adventures
Different Industries, Same Problems Every business thinks its challenges are special. And sure, industries can feel different—healthcare isn’t retail, and selling to a college isn’t the same as selling to a homeowner. But at the core, most teams are asking the same big questions: After working across industries, I’ve seen …
Read moreBeyond the Buzzwords: Marketing Patterns That Transcend Industries
The Temptation of the AI Silver Bullet AI is having its moment. Everywhere you look, companies are rushing to implement large language models (LLMs), AI agents, and other cutting-edge techniques in hopes of solving their data problems. It’s easy to get swept up in the hype—after all, who wouldn’t want …
Read moreWhy Structured Data and Data Quality Matter More Than AI Hype
I was recently asked why it’s not advisable to query raw data directly. The question caught me off guard at first, but it made me think deeply. Raw data is often viewed as the foundation of analytics, yet querying it without proper processing can lead to inefficiencies, inconsistencies, and potential …
Read moreWhy You Shouldn’t Query Raw Data—And When It Makes Sense