Data & Analytics

Why Structured Data and Data Quality Matter More Than AI Hype

The Temptation of the AI Silver Bullet AI is having its moment. Everywhere you look, companies are rushing to implement large language models (LLMs), AI agents, and other cutting-edge techniques in hopes of solving their data problems. It’s easy to get swept up in the hype—after all, who wouldn’t want an intelligent system that magically fixes business data challenges? But there’s a fundamental issue that gets overlooked in this excitement: garbage in, garbage out (GIGO). If your …

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Why You Shouldn’t Query Raw Data—And When It Makes Sense

I was recently asked why it’s not advisable to query raw data directly. The question caught me off guard at first, but it made me think deeply. Raw data is often viewed as the foundation of analytics, yet querying it without proper processing can lead to inefficiencies, inconsistencies, and potential misinterpretations. In this post, I’ll attempt to explain why querying raw data should generally be avoided, when it’s necessary to do so, and best practices …

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