What Every Industry Needs in Their Marketing Stack (Even If They Call It Something Else)

April 18, 2025April 18, 2025 by Vik

Tools Change, Needs Don’t This is Part 3 in my Marketing Patterns That Work Everywhere series. In the earlier posts (Part 1 | Part 2), I shared how core marketing principles—like conversion, personalization, and attribution—show up across fintech, edtech, supply chain, manufacturing, and automotive. I know what you really want to know – what tech stack should be powering this. Simply put… you don’t need 20 tools. You need tools to support one clear loop: Track behavior → Store it …

What Car Shopping Taught Me About Marketing Funnels

April 11, 2025April 11, 2025 by Vik

This is Part 2 of my series on universal marketing patterns that work across industries. In Part 1, I shared five core patterns—lead generation, customer journeys, next best action, conversion, and attribution—and why they matter no matter what space you’re in. Lessons Travel Well Some of the best marketing strategies don’t start in a boardroom—they start in the field, solving real problems. What works in one industry often works in another, once you strip away the …