Vikram Chauhan

Every executive I've worked with has asked for personalization. Almost none of them meant the same thing. For some it is a first-name token at the top of an email. For others it is a recommendation…

I wrote a few months ago that the most dangerous people in a data org are the technical ones who understand the business. That post was about humans. Same rule applies to agents, harder. An agent…

I read a piece in HBR recently by Marcus Buckingham called What Companies Can Learn from Their Biggest Fans. His argument is that most companies pour their energy into fixing what’s broken — low…

A senior exec once asked me whether my experience with streaming vs. batch processing and customer data platforms “really translates” across industries. On the surface, it’s a fair question. But it…

Over time, a lot of data teams drift into a pattern that’s hard to break out of. They become ticket takers, constantly responding to requests, pulling data for one-off questions, fixing dashboards,…

Over the years, I’ve come to believe that the most effective technologists are the ones who stay deeply connected to the business. Not just during planning sessions or leadership reviews, but in the…

You’re grinding. You’re pushing through. You’re delivering. But is anyone noticing? In corporate world, execution and independence are table stakes. But real impact, and real career growth, come from…

As more companies invest heavily in data as they grow, the question of how to structure the data and analytics function becomes increasingly important. It is not just about reporting lines or team…

In today’s data-saturated world, analytics leaders are under constant pressure to deliver more. More dashboards. More tools. More data. And yet, despite all that output, many teams struggle to drive…

We’ve all heard it: “Don’t throw the baby out with the bathwater.” In business, this phrase is often deployed as a caution against overcorrection. It urges us to preserve the core while cleaning up…

Retail analytics is one of the most dynamic and mature domains in data. It sits at the crossroads of customer behavior, real-time operations, and constant decision-making. But here’s the truth: while…