Leading Analytics Without Losing the Plot

June 6, 2025June 6, 2025 by Vik

In today’s data-saturated world, analytics leaders are under constant pressure to deliver more. More dashboards. More tools. More data. And yet, despite all that output, many teams struggle to drive outcomes that matter. Somewhere along the way, they lose the plot. This post is about staying grounded. It’s about leading analytics with clarity, avoiding common traps, and making sure your efforts connect back to what truly matters: progress, not just process. The Story Is the …

Throwing the Baby Out with the Bathwater? Maybe You Should.

May 30, 2025May 30, 2025 by Vik

We’ve all heard it: “Don’t throw the baby out with the bathwater.” In business, this phrase is often deployed as a caution against overcorrection. It urges us to preserve the core while cleaning up the mess around it. Fair enough, except when the core itself is the problem. The phrase assumes there’s a precious “baby” worth saving. But what if there isn’t? Or what if the effort to preserve it is what’s anchoring your organization to outdated …

40 Retail Analytics Use Cases Every Data Leader Should Know

April 25, 2025April 25, 2025 by Vik

Retail analytics is one of the most dynamic and mature domains in data. It sits at the crossroads of customer behavior, real-time operations, and constant decision-making. But here’s the truth: while the retail context is unique, the analytics patterns it relies on are highly transferable. Whether you’re in fintech, education, manufacturing, or SaaS, the tactics used in retail analytics—segmentation, forecasting, personalization, optimization—are universally applicable. Retail’s dynamic environment—marked by real-time customer behavior, high transaction volumes, and …