Stop Automating Broken Processes

June 20, 2025June 20, 2025 by Vik

One of the biggest mistakes I see in digital projects? Teams rushing to automate business processes without first asking whether those processes make any sense to begin with. Just because something exists doesn’t mean it’s worth preserving. If a process is slow, unclear, or stitched together with manual workarounds, automating it won’t solve the problem — it’ll lock it in. You’ll make the mess go faster, not better. A Real Example In a former company, …

AI Is More Than Just Generative: A Strategic Primer for Executives

May 29, 2025May 9, 2025 by Vik

AI is dominating headlines, boardroom agendas, and vendor pitches. But most of the attention is focused on generative AI — tools like ChatGPT that can create text, summarize documents, or even write code. These tools are impressive. But they’re just one part of a much broader AI landscape. For years, companies have used AI to forecast demand, detect fraud, personalize marketing, and reduce churn. These traditional AI applications may not trend on social media, but …

40 Retail Analytics Use Cases Every Data Leader Should Know

April 25, 2025April 25, 2025 by Vik

Retail analytics is one of the most dynamic and mature domains in data. It sits at the crossroads of customer behavior, real-time operations, and constant decision-making. But here’s the truth: while the retail context is unique, the analytics patterns it relies on are highly transferable. Whether you’re in fintech, education, manufacturing, or SaaS, the tactics used in retail analytics—segmentation, forecasting, personalization, optimization—are universally applicable. Retail’s dynamic environment—marked by real-time customer behavior, high transaction volumes, and …