Why You Shouldn’t Query Raw Data—And When It Makes Sense
I was recently asked why it’s not advisable to query raw data directly. The question caught me off guard at first, but it made me think deeply. Raw data is often viewed as the foundation of analytics, yet querying it without proper processing can lead to inefficiencies, inconsistencies, and potential misinterpretations. In this post, I’ll attempt to explain why querying raw data should generally be avoided, when it’s necessary to do so, and best practices …
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