I build modern intelligence capabilities and write about AI-native operating models, enterprise strategy, leadership, and the future of software and data teams.
This is Part 2 of my series on universal marketing patterns that work across industries. In Part 1, I shared five core patterns—lead generation, customer journeys, next best action, conversion, and…
Every business thinks its challenges are special. And sure, industries can feel different—healthcare isn’t retail, and selling to a college isn’t the same as selling to a homeowner. But at the core,…