The Case for AI Shopkeepers: Why Agentic Commerce Is Solving the Wrong Problem
Everyone’s racing to build AI that shops for you. I think they’re solving the wrong problem. Over the past few months, I’ve been watching the agentic commerce space explode. OpenAI partnered with Target. Amazon launched “Buy For Me.” Google is building price tracking into its AI. Startups like Perplexity and Daydream are positioning themselves as your personal shopping agents. The pitch is compelling: AI that researches products, compares prices, and executes purchases on your behalf. …
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