Vik

Beyond the Buzzwords: Marketing Patterns That Transcend Industries

Different Industries, Same Problems Every business thinks its challenges are special. And sure, industries can feel different—healthcare isn’t retail, and selling to a college isn’t the same as selling to a homeowner. But at the core, most teams are asking the same big questions: After working across industries, I’ve seen just how often these questions come up, regardless of the product or customer. The language might change, but the patterns don’t. This is the first …

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What The Bear Taught Me About Leadership, Teamwork, and Mastery

At first glance, The Bear might seem like just another gritty kitchen drama—but beneath the loudness, noise and stress is one of the best explorations of leadership, teamwork, and the pursuit of excellence I’ve seen on screen. Whether you’re running a fine-dining restaurant or leading a tech team, the same ingredients show up: relentless attention to detail, a culture of trust, and the unglamorous but vital effort behind every great outcome. As someone who works in a …

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Why Structured Data and Data Quality Matter More Than AI Hype

The Temptation of the AI Silver Bullet AI is having its moment. Everywhere you look, companies are rushing to implement large language models (LLMs), AI agents, and other cutting-edge techniques in hopes of solving their data problems. It’s easy to get swept up in the hype—after all, who wouldn’t want an intelligent system that magically fixes business data challenges? But there’s a fundamental issue that gets overlooked in this excitement: garbage in, garbage out (GIGO). If your …

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Group Decision-Making: The Good, The Bad, and How to Do It Right

Group decision-making is a double-edged sword. When managed well, it leads to better ideas, stronger buy-in, and fewer blind spots. When done poorly, it results in endless debates, analysis paralysis, and wasted time. As more people get involved, decision quality initially improves—until a tipping point where diminishing returns and inefficiencies kick in. So how do we strike the right balance? Let’s explore the good, the bad, and the practical solutions to improve decision-making in everyday …

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Why You Shouldn’t Query Raw Data—And When It Makes Sense

I was recently asked why it’s not advisable to query raw data directly. The question caught me off guard at first, but it made me think deeply. Raw data is often viewed as the foundation of analytics, yet querying it without proper processing can lead to inefficiencies, inconsistencies, and potential misinterpretations. In this post, I’ll attempt to explain why querying raw data should generally be avoided, when it’s necessary to do so, and best practices …

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